Director of Marketing Operations
Building Systems That Scale
I build marketing operations infrastructure that turns strategy into execution. My focus is on efficient systems, optimized technology stacks, and measurable business outcomes—the operational backbone that allows marketing teams to scale without breaking.
For the past decade, I've worked across growth-stage companies in the Bay Area—healthcare, software, and technology sectors—designing processes that align marketing, sales, and revenue operations. I'm passionate about the intersection of strategy and execution: the systems, dashboards, and workflows that let teams move faster and smarter.
As a director-level marketing operations strategist, I bring both the big-picture thinking—how do we architect this for scale?—and the hands-on execution—let's build the automation, the dashboards, the playbooks that make this real. That's the work that drives growth.
How I Think About Marketing Operations
Marketing operations isn't a support function—it's a strategic lever. Too often, operations teams are treated as order-takers: build this dashboard, integrate that tool, manage this process. But that's a missed opportunity. The best operations work happens when you're asking harder questions: What's actually blocking growth? Where are we losing efficiency? What decisions do we need data to inform? Operations is where strategy meets execution, and that intersection is where growth compounds.
I build systems with measurable outcomes in mind from day one. Every process, automation, or dashboard I design has a clear purpose—usually tied to pipeline velocity, lead quality, team productivity, or revenue impact. I don't optimize for optimization's sake. If a tool or process doesn't move a KPI or remove friction, we don't build it. That discipline keeps the technology stack lean and the team focused on what matters.
Operations is where strategy meets execution, and that intersection is where growth compounds.
Cross-functional alignment is non-negotiable. Marketing ops lives at the intersection of marketing, sales, revenue, and technology—and the best work happens when those teams are moving in the same direction. I spend time understanding what sales needs from leads, what the revenue team is trying to measure, what marketing is trying to prove. Then I design systems that serve all of them. That means clear communication, shared dashboards, aligned definitions, and honest conversations about what's working and what isn't.
Technology is a tool, not the point. I've seen companies chase shiny platforms—the newest marketing automation platform, the fanciest attribution tool—only to end up with a bloated stack and confused teams. My approach is right-sizing: What problems are we actually trying to solve? What does our team have the bandwidth to manage? What integrations and workflows will we actually maintain? CRM and marketing automation optimization, demand generation operations, marketing technology stack optimization—these only work when they're in service of a clear operational strategy. The technology follows the strategy, not the other way around.
Finally, operations is never "done." The best systems are built to evolve. I'm constantly looking for inefficiencies, testing new approaches, and tuning processes based on what the data tells us. That continuous optimization mindset—paired with a bias toward action—is how you move from "we have a process" to "we have a competitive advantage."
Bay Area Market Expertise
Working in the Bay Area means understanding the unique pressures, cultures, and operational challenges that define growth-stage tech, healthcare, and software companies. I bring deep, local knowledge of the market dynamics that shape how these organizations scale—and how marketing operations can be the engine that drives efficient growth.
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Tech, Healthcare, and Software Company Culture
I understand the rhythms of Bay Area tech culture—the emphasis on rapid iteration, cross-functional speed, and measurable impact. I've worked with healthcare and software companies navigating compliance, complex sales cycles, and the need for operational rigor alongside innovation. This knowledge means I can architect operations that fit your culture, not fight it.
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Rapid Growth Scaling Challenges
Bay Area companies scale fast, and operations often lag behind. I know the pain points: marketing teams growing faster than processes, CRM chaos, attribution gaps, and cross-functional friction. I've solved these problems repeatedly—building systems that scale without breaking, and keeping teams aligned as headcount doubles.
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Local Talent and Team Dynamics
I understand the Bay Area talent landscape—the competition for skilled marketers, engineers, and operators. I've built and led teams in this environment, managed cross-functional partnerships with demanding engineering and sales leaders, and navigated the specific dynamics of growth-stage company cultures where everyone wears multiple hats.
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Market Conditions and Competitive Pressures
The Bay Area is competitive—for customers, talent, and capital. I know how to build marketing operations that give your company an edge: efficient lead generation, tight sales-marketing alignment, and measurable pipeline impact that matters to investors and leadership. Local market knowledge means I understand your competition and how to position operations for advantage.
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Fractional and Director-Level Operations Leadership
Whether you need a fractional marketing operations consultant to optimize your current stack or a director-level leader to architect systems and guide strategy, I bring both perspectives. I've worked across Bay Area companies at different scales and stages, bringing that experience to your specific context and needs.
Ready to Connect?
If you're building a growth-stage company and looking for director-level marketing operations leadership, I'd love to discuss how I can help drive efficiency, alignment, and measurable outcomes. Let's talk.
Get in Touch
Reach out via email to discuss opportunities, ask questions, or explore how we might work together.
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Based in Newark, CA
Deep familiarity with Bay Area growth-stage dynamics, tech ecosystems, and the specific operational challenges you're solving for.